2023年总结:驾驭不断变化的潮流
1. 回报激增及其成本影响
The ecommerce sphere witnessed a significant surge in product returns throughout 2023, 给零售商带来挑战.
This rise in returns not only strained logistical operations but also added substantial costs to the ecommerce value chain.
Research shows many consumers took on the habit of ordering different sizes and colours of the same product to try at home. 同时, 购物者称尺码不一致, lack of product details and inaccurate descriptions as reasons for sending their purchases back.
Many leading retailers opted to start charging for online returns, causing frustration among consumers while trying to cut back on rising costs. 其他人, 然而, argue that investing in a better-informed buying cycle is the sustainable way forward.
2. 回归商业街:挑战中的复苏
Consumers displayed a notable inclination to return to physical stores, signalling a potential shift in consumer preferences towards an ever-more blended retail experience.
越来越多, brick-and-mortar stores have become meeting hubs where consumers have the opportunity to experience products first-hand before deciding to buy.
根据…进行的一项调查 零售潜水, 56% of shoppers say they visit physical shops to first see, 在网上订购之前，先触摸一下产品.
This behavioural shift is in line with the increasing number of both online and offline touchpoints actioned by shoppers along the path to purchase.
3. 消费者对价格越来越敏感
The past year also witnessed a discernible increase in price sensitivity among consumers. Budget constraints and economic uncertainties prompted customers to scrutinise prices more closely, 影响他们的购买决策.
最重要的是在购买前先去实体店看看, consumers have been increasingly doing online research before finally deciding to purchase.
数据在近期公布 欧洲电子商务2023报告这表明消费者对价格越来越敏感. 54% say they buy at the lowest possible price and 47% say they did in-depth research before buying.
4. 《拥抱二手:不喜欢的购物时代
The increasingly aware shopper has also led to unprecedented growth in the pre-loved market. 网络零售 has recently highlighted a surge in consumers embracing pre-loved shopping, underlining a growing consciousness towards sustainability and the circular economy.
Ecommerce giants such as Amazon and John Lewis have responded by presenting brand-owned solutions for second-hand shopping and product repairs.
A Glimpse into 2024: Shaping Tomorrow’s Ecommerce Landscape
1. AI and Machine Learning: The Predictive Powerhouses for Ecommerce
In 2024, artificial intelligence and machine learning are set to play pivotal roles in reshaping the ecommerce landscape. 如在 商业的未来文章, more and more brands will leverage advanced analytics to analyse customer data, 预测行为, 提升整体购物体验.
2. 沉浸式网站:在线购物模式的转变
The near-future of ecommerce is expected to be marked by a shift towards immersive websites. 网络零售 suggests that retailers will increasingly adopt mobile-centric and immersive website designs, offering customers an increasingly interactive and engaging online shopping experience.
3. 增强现实:弥合数字与物理的鸿沟
Augmented reality is set to become a cornerstone of ecommerce in 2024. Brands will continue to harness AR technologies to provide customers with virtual try-on experiences, 增强网上购物的信心.
4. Hyper Personalisation: Tailoring Experiences for Individuals
Ecommerce in 2024 will likely witness a bigger surge in hyper-personalisation. The importance of leveraging AI-driven insight should not be overlooked by retailers in the year ahead. Crafting highly tailored experiences for individual customers and redefining the customer journey is and will be paramount to standing out.
结论:导航电子商务地平线
As we reflect on the dynamic landscape of ecommerce in 2023 and gaze into the promises of 2024, it is evident that the industry is in a state of continual evolution.
From the challenges of returns and the resurgence of physical stores to the promising embrace of AI and immersive technologies, 电子商务即将迎来激动人心的变革.
对于希望保持领先地位的企业来说, embracing these trends and staying adaptable will be key to navigating the ever-evolving ecommerce horizon.
Having reliable technology partners that will provide a solid and reliable foundation is key for navigating the ever-changing ecommerce landscape.
At Akoova, we make sure your ecommerce site is set for success.
了解更多 十大网博靠谱平台如何帮助你们创新，在2024年脱颖而出.
